“Free Shipping, Free Return”, 2021
Instagram filter, photographic print series. 82 x 82 cm framed.
The width of the internal print varies according to the phone used.
“Free Shipping, Free Return” won a special mention at the 10th Fabbri prize.
“Free Shipping, Free Return” is a photographic series that uses an Instagram filter to
superimpose on the face of the subject a series of tattoos with words you can find on check out
pages. The software, which deletes the background and turns the image into grayscale, is
created ad hoc by studying the person’s face. After taking confidence with the filter, the subject
produces a series of “selfies” from which the final shot is then chosen.
The title, “Free Shipping, Free Return “, not only refers to the exchange of goods, that we are
part of, but also to the narration that emerges from the dialogue and interchange between
representation and self-representation in our society.